Here in Australia, a simple google search for “buy bulk whole foods” yields some 2,680,000 results whilst a search for “buy wholesale superfoods” yield some 277,000 results. These results certainly demonstrate a healthy appetite for buying bulk whole foods and superfoods in the Australian market place.
Just looking at the amount of online businesses that have sprung up over the last few years offering bulk whole foods further demonstrates how everyone it seems now wants to jump in and capture their share of the booming market in superfoods and online shopping.
Whilst undeniably there will always be good reasons for buying trusted brands, I firmly believe that the market has reached a level of maturity now where new players entering the online retailing market can confidently compete.
You look at online retailers of bulk whole foods or superfoods and naturally they all point to their superior quality, processing standards, and sustainability conscience as positive differentiators from their competitors. It’s remain true too that disparity in quality obviously continues to exist, so consumers need to remain prudent in who they buy from. Having said all of that though, for those of you who are passionately building high integrity businesses of your own, I say that if you’ve ever thought about having your own branded products, there is no reason why you should be holding back from doing it.
The truth is, it is not difficult to procure high quality bulk whole foods and superfoods here in Australia. In fact I would venture to say that when talking about superfoods, 90% of it is being imported into Australia through a small handful of importers, who in turn wholesale these products out to thousands of retailers.
Certainly my experience in starting Private Label Superfoods has been that isn’t overly difficult to source good quality superfoods at commercially viable cost. Furthermore if you want to put your own label on a product, that isn’t overly difficult either, given the array of easy to use design software which is accessible.
The remaining questions for creating your own branded products are really then just limited to working from an environment appropriate to food handling, and finding the time and creativity to make it happen.
The Power of Your Own Brand
Given the lack of barriers to entry into creating your own products, it’s little wonder why so many smaller businesses these days are now selling their own branded products in-store, on their websites or though mediums such as ebay.
As your business is a reflection of you, it’s natural to want to promote it as strongly and as broadly as possible.
Your own branded products, are a powerful message of confidence to your customers. Furthermore, with a compelling story behind your business, or trust in your brand already earned through your core business, adding a product line with your brand on the label can become an irresistible force to strengthening your ties with your customer base.
How Private Label Superfoods Can Help
Truth is (and as I’ve pointed out above), it isn’t overly difficult to create and market your own products these days. Any business operator with a bit of focus can launch their own product line completely on their own. The only real challenges might be operating out of an appropriate food packaging environment and then taking your focus away from your core business. There is also the matter of capital investment and then perhaps to some extent the question of whether or not in fact your customers would buy your brand to the extent that made it all worthwhile.
Private Label Superfoods was created to make it an easy decision to give this idea a shot. With as little as a $350.oo investment you are up and marketing your own branded superfoods to your customers within days. We stock the superfoods that consumers are buying and we’ve created blends that actually taste good, so that they’ll want to buy them again.
Our prices remain highly competitive against other packaged wholesale superfoods promoting their brand, yet through us, you’ll promote your own brand.
Finally, if our standard label design doesn’t quite meet your requirement, there are little things we can do to customize it to your liking (or you can always provide us with your own design) and we’ll use that.
If your passionate about your brand in health, giving your customer the best foods on the planet, with your brand on it presents the classic win-win.
Founder & General Manager – Private Label Superfoods
1800 44 77 25