Derek Sivers author of Anything You Want, and keynote speaker is someone I recommend to anyone starting out in business to check out his work..  I read Derek’s book just prior to Christmas last year at a pivotal time in the early life of Private Label Superfoods.

Six months into starting Private Label Superfoods, I was feeling slightly uncomfortable with my messaging, torn between wanting to appear established enough to be taken seriously, but at the same time wanting to remain authentic. Reading Derek’s story and then receiving some reassurance from Derek himself through some email exchange, convinced me to throw out the complicated stuff and just focus on being myself.

Below is a video Derek has posted on how to get started. I know Derek reads Steven Pressfield’s work which is epitomized in his slogan or “start before you’re ready”. Derek’s story is an inspiring example of this principle in action.  Enjoy (and then take action).