Private Label Supplements Australia: The Market Opportunity

The vitamins and supplements industry here in Australia is believed to be worth about $1.5 billion a year.

According to Austrade, natural healthcare products are growing year on year at 7%.

Its little wonder then why when you walk into a store or market selling health foods these days, there is such a vast array of new brands trying to capture their share of a growing pie.

So why aren’t you getting your share?

Many of you reading this post will have clicked on it because you’ve thought about private labeling before, but like many, would have dismissed it because of the various barriers that exist in entering the market (particularly if food isn’t your primary business).

In a moment I’ll point how we here at Private Label Superfoods Australia have made it easy for any business to quickly, easily and cost effectively get their own branded superfoods in the market.

Before that though here are 5 Reasons why you should be have your own private label supplements australia.

1. Promote and build your brand, not somebody else’s.  

You may have good reason to sell supplement of well known and trusted brands, but what about your customers that like would like to buy your brand?

2. Increase your profit margin by having your own “Home Brand”

All of the big retailers these days have their own “home” brands which compete favorably with established big brands. Creating your own products gives you the opportunity to do the same.

3. Set Yourself Apart 

The health industry is extremely competitive. Establishing your brand  to stand out for the sea of others can be challenging. Having private label supplements has to one of the best ways to set you apart from others. When your customers like your business, they love taking a piece of it home with them. A private label supplement with your logo on the product raises your credibility in the eyes of not only your existing customers and clients, but prospective ones too.

4. Brand Exposure 

Your own private label supplements not only give you an obvious new way to promote your brand on your website and externally via advertising or social media, physical products are “walking advertisers” for you.  When one of your loyal customers who loves your buys your private label supplement to give to their friend, you have no better endorsement for your brand.

5. Connection 

Most of us working in the health care are passionate about what we do. Your business is very much a reflection of you. Putting a truly valuable health food out into the market with your brand on it, only adds to the connection you have with what you do.

If you would like to discuss how we can help you make your own mark in private label supplements australia, we can be reached on;  info@privatelabelsuperfoods.com.au or 1800 44 77 25