Despite slow overall economic growth the world over, the health industry continues to see strong growth year on year. In line with this growth, contract manufacturing of Private Label Supplements has become big business, as small to medium sized businesses wanting to launch health food products into the market have turned to food manufacturers to create private label supplements for them.
In the increasingly competitive health industry landscape, private label supplements give businesses the opportunity to positively differentiate themselves within a sea of competitors. For small businesses in particular, private label supplements give them a footing to compete with large businesses who with their large marketing budgets often crowd out their smaller competitors from mass media marketing channels.
As the following demonstrate though, private label supplements have given many of our clients the opportunity to use their products bearing their own logo in innovative ways to promote and build their brand.
1. Social Media Content – At a time when everyone is looking for interesting content to promote on a daily basis , the launch and ongoing promotion of your own private label supplements provides a highly relevant and credible means to reach out to your social marketplace. Many of our clients who’ve launch a range of private label supplements through ourselves have particularly enjoyed the productive engagement they get with their existing customer base, who not only find another reason to deepen their relationship with their brand, but even better have the opportunity to share the event with their own network.
2. Healthcare Professionals (the add-on value effect) – Health Professionals such as Naturopaths, Personal Trainers, Health Coaches etc are often some of our most enthusiastic customers. As an example we recently created a “custom blended” private label supplement for a Sydney based Optometrist. Our client wanted to make a “functional superfood” blend which she could offer her clients conscious of preserving “health health”. We therefore featured foods renowned for slowing macular degeneration, that were high in lutein, vitamin C and other antioxidants, including omega-3 fatty acids.
3. Gifts for Customers – perhaps retailing a private label food isn’t something that would have everyday relevance within your business. A packaged superfood bearing your company logo though can be an effective way to thank your customers for their business. Recently we took an order from a corporate customer we who purchased our “Trail Mix” superfood to include in christmas hampers they are sending to their valued customers in the weeks ahead. The “Trail Mix” bearing their company logo, represented an inexpensive way to positively associate themselves with health whilst promoting their brand.
The above represents just 3 of the ways our customers make private label supplements work for them.
Seeing the positive outcomes that private label supplements create for our clients is the most pleasing aspect of our business.
If you would like to discuss your ideas with us, please contact us at firstname.lastname@example.org or call 1800 44 77 25.