Lets face it, in an absolute sea of Protein powders boasting this and that – it can be hard to stand out from the crowd.
Add to this too the advantage established brands have in gaining the trust of potential buyers and it can certainly be tough to get your new Protein Powder off and running in the market.
We are constantly looking at who is doing what out in the Australian market and whilst there are some good innovative products coming out all the time, we look at the competition and enjoy coming up with product formulations that are even better.
One of our recent discoveries is a natural food flavourings company from the US who we’ve begun importing powders from. Natures Flavors offers an array of unique and exotic flavoring powders, not being seen in the market here.
We think it’s a great way to differentiate yourself from the pack.